E.J. Woodhouse


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Science & Technology Studies
Office: SAGE 5708
Telephone: (518) 276-8506
Email: woodhouse@rpi.edu



Additional Readings:

Readings contained here on this course homepage are copyright by their respective copyright holders and are being provided here only as a convenience for the RPI community. These documents can also be found via the RensSearch homepage using the ProQuest or Lexus*Nexus full-text search engines provided under RPI licence.
The New York Times
  • An Advertising Power, but Just What Does Doubleclick Do?
  • Baby Wranglers in Demand in Marketing for Children
  • Signatures on Cyberspace's Dotted Line
The Wall Street Journal
  • FCC votes against probing hard-liquor ads on TV
  • Why TV Networks Are Still Worth Buying
  • That's a WAP: How the Cell Phone And Web Contracted An Arranged Marriage
  • Cola on the Rocks, Coke Plans a 'Classic Redsign --- New Look for the Top Pop Aims to Infuse Some Fixx Into a Nostalgic Image
  • Wires Corssed: Flawed Safety Device in Jets Gets Blamed For a Near Catastrophe
  • Gene Therapy Is Dealt Setback By the FDA of Gene Drug
  • Lasting Impact: How an Internal Memo Written 26 Years Ago is Costing GM Dearly
  • True Grit, Or How Sights Denim Makes Money in Dirty Jeans
  • Hip Hopes: Purple Dreadlocks, Sexy Dance Moves...Disney Goes for Spice
  • Online Trading for Corporate-Finance Chiegs Arrives
  • Crunch Points: Product Development Is Always Difficults; consider the Frito Pie --- 7-Eleven and Partner PepsiCo Took a year to Concoct the Corn-Chip Casserole --- The Hurdle: Bag vs No Bag
  • Philip Morris TV Ad Campaign Seeks to Repair Cigarette Maker's Image
  • The Price of Power -- Sticking to Its Guns: Why the Pentagon is Often Slow to Pursue Promising Weapons -- Resistance and Neglect Kept Drones From Soaring, Despite Their Advantages -- The 'Arsenal Ship' Torpedoed
  • Inside the Race to Profit from Global Warming -- Big Business Produces Some Unexpected Converts -- Dropping the Fight on Science, Companies are Scrambling to Look a Little Greener
  • Group Slows Seeds of Revolt against Genetically Altered Foods in U.S.
  • A Secret Cat-and-Mouse Game Online -- Web Sites Know Who You Are And Can Let You in or Send You Someplace Else
  • Battle of Beer Froth Is Coming to a Head for England's Pubs
  • Media Circus: As 'The Other World' Turns, TV in Brazil Gets Downright Odd -- Improved Economy Jolts Old Network as Masses Watch Wrestling Models -- Little Auntie the Dominatrix
  • Out of the Closet Comes a Secret Vice: The Vacuum Habit -- Houses Bristle With Them, Thanks to Niche-Cleaning And the Need for 'ESP'
  • VW Sows Confusion with Common Pattern for Models -- Investors Worry Profits May Suffer as Lines Compete
The Washington Post
  • Government Blankets Media With Anti-Drug Message for Youth
USA Today
  • Automakers Hope Perks Pique Buyers' Interest
  • Advertisers Find Real People Make Better Pitches
Other Notable Newspapers