Rhetorical Analysis

Fall. 2000

Prof. S. Michael Halloran

Sage 4207

X8847

hallos@rpi.edu

We all engage in critical discussions of the many events that make up our symbolic world. We watch a political convention on TV, for example, and we talk for hours about what motivated the convention planners and whether the choices they made were “good” or “bad.” Rhetorical criticism (or analysis) is the professional work of getting more methodical and rigorous about this everyday activity. Academic rhetorical critics usually try to make explicit the theoretical bases for their analyses and judgments, and they often use critical analysis as a means of advancing theory. The analytical methods used by rhetorical critics may also prove useful for other purposes; transcripts of conversations taken in an ethnographic project, for example, might be analyzed to discover stylistic proclivities or tacit argumentative premises that characterize a group. 

This course will introduce you to rhetorical criticism as a major sub-area of rhetorical studies, and it will provide you an opportunity to do some original work analyzing particular instances of the persuasive use of symbols. We will spend some time reading published work in the field, but the major emphasis will be on developing analytic skills through practice. You will learn rhetorical analysis by doing it.

Required Texts (available in the bookstore):

Hart, Roderick P. (1997) Modern Rhetorical Criticism second edition. Boston: Allyn and Bacon.

Corbett, Edward P.J. and Robert Connors (*) Style and Statement

Additional readings will be assigned as appropriate.

Requirements, Grading, Academic Integrity

This course presumes a command of standard edited English and the ability to write a clear and well-organized essay. It will be conducted as a seminar, which means that everyone is expected to attend all class meetings, to complete all reading and writing assignments on time, and to participate in class discussions. There will be no examinations. Final course grades will be determined by a series of short papers and in-class presentations and a major course paper. 40% of the final grade will be accounted for by the aggregate of grades for the short papers and in-class presentations, 60% by the grade for the major course paper, with borderline cases determined by class participation. Note that while no percentage is assigned for class participation, it may in the end count for one full letter grade.

The major course project will be presented in the form of a 10-15 page paper and a 20 minute oral presentation to the class. This format is meant to simulate an academic conference presentation, and it is my hope that at least some of your projects will be suitable for submission to actual conferences. The paper should be submitted with full documentation in MLA or APA format. 

The academic community is founded on trust. As students, you must be able to trust your professors to conduct classes in a professionally responsible manner and to evaluate your work fairly. As a teacher, I must be able to trust students to be diligent and honest in doing the assigned work. As scholars, each of us must be able to trust that our colleagues will acknowledge and respect the contributions we make to the advancement of knowledge. Any breach of this trust amounts to an assault on the academic community. Plagiarism – using someone else’s words or ideas in work represented as one’s own without proper acknowledgment – is a particularly serious breach of the trust that is essential to the life of the academic community. If you have any questions about the proper use and documentation of the work that other scholars have contributed, please ask. If I find that you have been guilty of plagiarism in any work submitted for this course, you will be assigned a grade of F for the course and reported to the Dean of Students.

Schedule of Class Meetings and Assignments

(Because so much of the semester’s work will be devoted to projects that are yet to be defined, what follows is a bare and tentative outline that we will flesh out together and perhaps revise over the next few weeks.)

Mon. 8-28 – Course introduction and overview

Thurs. 8-31 – An example of non-academic rhetorical analysis: read Al Gore’s acceptance speech and William Safire’s critique of it (handouts), and be prepared to discuss them in class. 

Mon. 9-4 – No class; Labor Day.

Thurs. 9-7 – Academic rhetorical analysis: read Hart’s Modern Rhetorical Criticism in toto. Write a brief preliminary statement of what you think you might like to do for your major course project. (Note that in the weeks to come we will be rereading Hart chapter by chapter; this first time read the whole of the book to formulate an overall picture and to help you make some provisional decisions about the kind of project you would like to undertake.) Be prepared to discuss both Hart’s views on criticism and your own thoughts on what sort of project you want to do.

Mon. 9-11 – Rhetorical situations and genres: read Hart, chapters 3 & 6 in detail. Selected students write a brief paper (4-5 pages) applying some major insights from these chapters to some instance of rhetorical discourse. 

Thurs. 9-14 – Situations and genres continued: Bitzer, “The Rhetorical Situation;” Miller, “Genre as Social Action.”

Mon. 9-18 – Ideas and arguments: read Hart, chapters 4 & 5. Selected students write a brief paper applying some major insights from these chapters.

Thurs. 9-21

Mon. 9-25 – Syntax, imagery, diction: read Hart, chapters 7 & 8. Short papers.

Thurs. 9-28

Mon. 10-2 – Style: read Corbett and Connors. Short papers.

Thurs. 10-5

Mon. 10-9 – No class meeting.

Tues. 10-10 – Follow Monday class schedule. Media: read Hart, chapter 9. Short papers.

Thurs. 10-12

Mon. 10-16 – Role criticism: Hart, chapter 10. Short papers.

Thurs. 10-19 – Formal written proposals for major projects due.

Mon. 10-23 – Cultural criticism: Hart, chapter 11. Short papers.

Thurs. 10-26 – In-class discussion of projects.

Mon. 10-30 – Dramatistic criticism: Hart, chapter 12. Short papers.

Thurs. 11-2 – In-class discussion of projects.

Mon. 11-6 – Feminist criticism: Hart, chapter 13. Short papers.

Thurs. 11-9 – No class meeting; SMH is in Seattle for NCA Convention.

Mon. 11-13 – Continental criticism: Hart, chapter 14. Short papers.

Thurs. 11-16

Mon. 11-20

Thurs. 11-23 – No class meeting; Thanksgiving recess.

Mon. 11-27 – In class presentations of major projects.

Thurs. 11-30 – In-class presentations of major projects.

Mon. 12-4 – In-class presentations of major projects.

Thurs. 12-7 – Last class meeting. Final drafts of major project papers due. 

Wed. 12-13 – Start of final exams.