The press release may be your best method to get news of your business publicized. In preparing a press release, your first consideration is whether you have something that is genuinely newsworthy--and to whom. Before you write the release, you should identify the newspaper, TV or radio stations to whom you will be sending the release, so that you can tailor your approach to those venues and audiences.

Getting the news agency to use your material is frequently a matter of preparing the material as if you were a reporter for that particular agency, with careful attention to the lead (opening sentence), developing the lead, format & style, identifying the type of release you have, and sending the release.

The above links should help you assist you in developing a successful press release.