 Out and About: Xerox Chief Engineer and Vice President
Visits Rensselaer Campus
Sophie Vandebroek (right), chief engineer and vice president of the Xerox Engineering Center, visited campus Nov. 17 to talk about "Innovation & Intrapreneurship in Large Corporations: Skills Students Should Develop in College To Meet the Needs of a Competitive and Global Technological Workforce." Vandebroek described intrapreneurship — entrepreneurship within an existing organization. She outlined five intrapreneurial characteristics essential to success: launching breakthrough technologies and products; driving disruptive sales approaches; managing a novel service program; launching new marketing campaigns, and developing alternative approaches to human resources or finances.
Photo by Jill Evans
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