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7.3PhyscalFacltesRensselaerrequireslandbuildingsandinfra-structurethatundergirdandcomplementallthatwedo.Academicfacilitiesmustbefirst-rateandsupportinnovativepedagogy.Researchfacilitiesmusthavemoderncapabilitiesservicesandtheflexibilitytomeetchangingneeds.Residentialandrecreationalfacilitiesforourstudentsmustbeinvitingandsupportarobustlivinglearningenvironment.WewillDevelopthenextgenerationMasterPlanforplatformsandinfrastructuretosupporttheInstitutehighestpriorities.BuildanewCenterforSciencetoenhanceedu-cationalandresearchopportunitiesinthesci-encesandenableexpansionofotherprograms.CompletePhaseIIoftheEastCampusAthleticVillage.Implementbestpracticesforsustainabilitythroughouttheuniversity.7.4AdvancngtheinsttuteRensselaerisadynamictransformativeinstitu-tion.Toexpandourworldwiderecognitionandinfluencewemustrefineourinstitutionalbrand-ingandengageourconstituentsinwaysthatareofmutualbenefittothemandtoRensselaer.BrandingplaysanimportantroleinadvancingtheInstitute.Itbeginswithestablishingvaluewhichrestswiththequalityoftheworkofourfacultystudentsstaffalumniaeandleader-ship.ThereforewewillPromoteathoroughunderstandingoftheaccomplishmentsofRensselaer.Employastrategicintegratedcommunicationsapproachtoprojectacohesiveidentity.Expandglobalnamerecognition.7.5managngFnancalresoucesExcellentstewardshipanduseofexistingfinancialresourcesisafundamentalpreceptofaprudentuniversitymanagement.WewillFocusresourcesformaximumstrategicimpact.BaseperformanceplansandannualoperatingplansandbudgetsonThePlan.Pursueaggressiveriskmanagementandregulatorycompliance.7.6ExpandngtheresouceBaseGreatuniversitiesenjoyphilanthropicleader-shipbytheirBoardsofTrusteesandmajorphilanthropicsupportfromtheiralumniae.TheRensselaerPlan2024requiressubstantialnewinvestment.AmultifrontandfocusedeffortledandsupportedbythePresidentandtheBoardofTrusteesofRensselaerwillberequiredtogarnersubstantialnewresources.TothatendwewillMountacomprehensivefund-raisingcampaigntomaximizegivingatalllevelsbuildinguponthesuccessofthe1.4billionRenaissanceatRensselaercampaign.KeytargetsareDoublingtheendowmenttoincludeSignificantendowmentgrowthforstudentfinancialaid.EnhancedresourcesforConstellationandotherendowedchairs.Competitiveresearchstart-uppackagesfornewfaculty.ThenewCenterforScience.PhaseIIoftheEastCampusAthleticVillage.Newstudentresidences.Achieve150millioninannualphilanthropicsupport.BuildandmaintaintheAnnualFundatamini-mumof20millionayear.Developastrongparent-givingprogram.Cultivateaphilanthropicorientationamongstudents.Pursuesupportfromleadingtechnologycompaniesinpriorityareas.lPursuemajorfederalandstatesupportforspecializedfacilitiesandequipment.lMobilizeandintegratetheentireInstitutecommunitytoachievethefinancialgoalsofTheRensselaerPlan2024.