On the Bookshelf: Recent Books by Alumni/ae Authors

Damian’s Workshop Damian’s Workshop
Deborah Kaminski ’73 • CreateSpace, 2015

Doctoral student Brooke Laforge has her hopes set on the Memex, a medical device that stimulates the memory centers of the brain, as a cure for Alzheimer’s disease. Denied permission for human subject testing, Brooke decides to try the Memex on herself. As the magnetic fields reach deep within her brain, Brooke is cast into the body of a goldsmith living in medieval times. While secretly working to understand the science behind her “time machine,” Brooke finds herself caught up in a momentous crosscurrent of history, directly in the path of the Fourth Crusade.

Deborah Kaminski ’73 is professor emerita of mechanical engineering at Rensselaer.

Space Careers Space Careers
Scott Sacknoff ’89 and Leonard David • Spacebusiness.com, 2015

Fully updated for 2015, this book is an in-depth resource for finding careers in the space and satellite industry. Whether the reader is interested in satellite communications services, designing next generation rockets, planning future Mars missions, or monitoring the Earth’s environment, Space Careers provides resources for students and job seekers, including university programs, scholarship information, and advice from industry leaders, with a foreward by Buzz Aldrin.

Scott Sacknoff ’89 is founder and president of the International Space Business Council and publisher of the history journal Quest: The History of Spaceflight.

Perspectives on Defense Systems Analysis
William P. Delaney ’57 • MIT Press, 2015Perspectives on Defense Systems Analysis

This book explores a broad system analysis process useful for grappling with complex technical problems in national defense and other venues. The goal of defense systems analysis is not necessarily to find a particular solution but to provide a road map to a solution, or an understanding of the relative value of alternative solutions. In the book, experts offer insights, advice, and concrete examples to guide practitioners in the art of defense systems analysis.

William Delaney ’57 is the Director’s Office Fellow at the MIT Lincoln Laboratory. He served in the Office of the Secretary of Defense with responsibilities for R&D in missile, air, and space defense.

An Invitation to Real Analysis
Luis Moreno ’73 • MMA, 2015 An Invitation to Real Analysis

An Invitation to Real Analysis is written both as a stepping stone to higher calculus and analysis courses, and as foundation for deeper reasoning in applied mathematics. It also provides a broader foundation in real analysis than is typical for future teachers of secondary mathematics. Over 600 exercises help the learning process. A historical theme interweaves throughout the book, with quotes and accounts of interest to all readers. Several topics, such as continued fractions, are included in the appendices as enrichment material.

Luis Moreno ’73 is professor of mathematics at Broome Community College in Binghamton, N.Y.

Hands on Applied Finite Element Analysis–Application with ANSYS
Mehmet Ali Arslan ’98 • Self-published, 2015An Invitation to Real Analysis

Hands on Applied Finite Element Analysis offers practical ways of tackling FEA problems in machine design and analysis. In this book, a selection of 35 example problems are presented, offering students, both undergraduate and graduate, as well as professionals, the opportunity to apply their knowledge to real engineering FEA problem solutions by guiding them with real-life hands-on experience.

Mehmet Ali Arslan, M.S. ’93, Ph.D. ’98, is a professor of mechanical engineering at Gebze Technical University in Turkey.

Brand Aid
Brad VanAuken ’79 • AMACOM, 2014 Brand Aid

This second edition of Brand Aid, first published in 2003, covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together case studies, best practices, and the latest research, Brand Aid offers advice on every aspect of brand management including: six most powerful sources of brand differentiation, five elements that trigger brand insistence, creating “category of one” brands, brand storytelling, 60 nontraditional brand marketing techniques, and more, and includes a new chapter on online brand building.

Brand VanAuken ’79 is the president and founder of BrandForward Inc., a brand strategy consultancy.