MGMT-7100 Marketing and Product Management

Marketing and Product Management
Lally School of Management and Technology - MGMT-7100

Description
Examines tasks required to manage products and services in U.S. and global marketplaces to maximize revenue and profits. These include customer acquisition and retention, pricing, product redesign or repositioning, communications management, analysis and prediction of competitor responses, and distribution logistics. Each class session provides students with one or more applications of quantitative methods and/or information technologies to marketing.

Prerequisites
There are no prerequisites for this course.

Textbook(s)
Ordering Information

Format
Classes: 13 weeks, 13 sessions
Homework: 12 readings, 5 short weekly written assignments, 1 paper
Cases: 4 cases. 3-5 write-ups each case

Grading
Paper: 40%.
Cases: 40%
Class Participation/Homework: 20%

Computing
Email and World Wide Web access required for course communications, use of WebCT, and printing of course notes. This course requires considerable online work. The faster the processor and modem/cable speed, the more efficient the actual work sessions will be. Students are strongly recommended to seek the highest processor and modem/cable speeds available. Access to PowerPoint and Adobe Acrobat Reader.

Access to WebCT, Rensselaer's course management tool, is required. Please refer to this page for instructions on how to set up your computer for WebCT.

Who Should Enroll
This course may be used in your Plan of Study as follows:

Degree Programs
CSCI - elective with advisor pre-approval
CSYS - elective with advisor pre-approval
ELEC - elective with advisor pre-approval
EPOW - elective with advisor pre-approval
ESCI-MOT - elective
ESCI-MSE - elective
ITEC - elective with advisor pre-approval
MANE - elective with advisor pre-approval
MBA - required core course
MGMT-MS - required (or elective if MGMT 6560 has been taken).
MGTE - elective with advisor pre-approval
TCOM - elective in Management and Technology

This course is also open to non-matriculated students who meet the prerequisites and may be used toward the Certificate in Management and Technology.