Strategy, Technology, and Global Competitive Advantage
Lally School of Management and Technology MGMT-6680

Description
This course emphasizes the linkage between technology, strategy, and achieving global competitive advantage. This course develops the concept and practical tools of strategy, strategic planning, and implementation both at the business unit and at corporate levels. The strategies of technology intensive international companies such as Intel, Microsoft, Netscape, Apple, Rhone-Poulenc, Toshiba, Xerox, MCI, ABB, and MapInfo are investigated and compared. The study of the evolution of General Electric’s strategies from 1970 to 2000 completes the course. Students work in teams to develop a 5-year strategic plan for a company or business unit of their choice, with a minimum of three strategic alternatives, and recommend the chosen alternative.

Prerequisites
No specific prerequisites are required. Note: This course cannot be taken by MBA students or taken with MGMT-6650 or 6660.

Textbook(s)
Ordering Information

Format
Classes: 13 weeks, 13 sessions (tentative)
Assignments: TBD
Exams: TBD

Grading
Assignments: % TBD
Exams: % TBD

Computing
Email access is required for course communications.

Access to Blackboard, Rensselaer's course management tool, is required. Please refer to this page for instructions on how to set up your computer for Blackboard.

Who Should Enroll
This course may be used in your Plan of Study as follows:

Degree Programs
CSCI - n/a
CSYS - n/a
ELEC - n/a
EPOW - n/a
HCIN - n/a
ITEC n/a
MBA - n/a (MBA students cannot register for this course)
MGMT-MS - required culminating experience
MGTE - elective with advisor pre-approval
TCOM - n/a

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