Your purpose in submitting a proposal is to have your plan for solving a problem accepted and, in many cases, funded.

You frequently need to convince a funder or customer that you or your company has the best plan and is best qualified than others to solve a particular problem. To do this you must develop a clear understanding of the needs or intentions of the funder/customer.

Begin by studying the RFP, the explicit and implicit specifications/expectations, and any other material you can gather to help you articulate the problem from the funder/customer's point of view.