Hesna Muge Yayla-Kullu

Assistant Professor

yaylah@rpi.edu
518-276-3337

Areas

• Operations
• Supply Chain Management

Areas of Instruction

• Operations Management
• Quantitative Methods
• Statistics
• Supply Chain Management

Education

• Ph.D. in Operations, Technology, and Innovation Management, The University of North Carolina at Chapel Hill
• M.S. in Industrial Engineering, Bilkent University, Turkey
• B.S. in Industrial Engineering, Bilkent University, Turkey

Research & Publications

Dr. Yayla-Kullu’s research interests include the marketing/operations interface, product line design, management of limited resources, and operational flexibility. She studies a firm’s decisions under competitive pressures and increasing product variety, in particular when the resource capacity is constrained. She has publications in top tier journals such as Production and Operations Management and Decision Sciences. Her dissertation titled, “Product Line Design under Capacity and Competition,” won the 2008 Runner-up Award in the prestigious APICS George and Marion Plossl Research Fellowship Competition.

Dr. Yayla-Kullu is also a regular reviewer for leading academic journals in the field including Production and Operations Management, Decision Sciences, Naval Research Logistics, IIE Transactions, and EJOR. She is frequently invited to organize and chair sessions, and to give talks in leading academic conferences.

Prior to beginning her academic career, Dr. Yayla-Kullu worked as an internal auditor-investigator for Finansbank A.S., a leading financial institution in Turkey. Her previous work experience also includes a software company, where she worked as an internal SAP consultant, as well as a glass manufacturing company and a construction materials manufacturing company.

Selected Publications:

• “Capacity Investment and Product Line Decisions of a Multiproduct Leader and a Focus Strategy Entrant,” H. M. Yayla-Kullu, 2013, Decision Sciences, Forthcoming
• “Multiproduct Quality Competition: Impact of Resource Constraints,” H.M. Yayla-Kullu, A.K. Parlakturk, and J.M. Swaminathan, 2012, Production and Operations Management.
• “A DEA Methodology to Evaluate Multidimensional Quality Performance in Hospitals,” C. McDermott, G. Stock, L. O’Neil, and H. M. Yayla-Kullu, 2012, International Journal of Services Sciences, Forthcoming.
• “Segmentation Opportunities for a Social Planner: Impact of Limited Resources,” H.M. Yayla-Kullu, A.K. Parlakturk, and J.M. Swaminathan, 2011, Decision Sciences, 42 (1), 275-296.
• “Allocating Capacity among Quality Differentiated Products: Evidence from Airline Industry,” H.M. Yayla-Kullu and P. Tansitpong, 2011, Journal of Asia-Pacific Business, 12 (2), 94-122.
• “Management of Product Variety in Cellular Manufacturing Systems,” M.S. Akturk and H.M. Yayla, 2006, Int. J. Flexible Manufacturing Systems, Special Issue on Virtual and Non-traditional Manufacturing Cells, 17 (2), 93-117.