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Abetti, Pier A.
Begley, Thomas
Chari, Murali
Clark, Brian
Demertzoglou, Pindaro
Durgee, Jeffrey F.
Edirisinghe, Chanaka
Francis, Bill B.
Francis, Sonja
Golden, Timothy
Gupta, Aparna
Hasan, Iftekhar
Huang, Dongling
Huang, Tingliang
Jiao, Yawen
Kumar, Shyam
Kuruzovich, Jason
Lu, Yingda
Maleyeff, John (Hartford)
Markovitch, Dmitri
McDermott, Christopher M.
McDermott, Margaret (Peggy)
Nam, Seunghan
Nevo, Dorit
O'Brien, Jonathan P.
O'Connor, Gina C.
Paulson, Albert S.
Peters, Lois S.
Peteros, Randall (Hartford)
Rainey, David (Hartford)
Ravichandran, T. (Ravi)
Sanderson, Susan W.
Stodder, James (Hartford)
Tracy, William
Triscari, Thomas Jr.
Wright, Frank X.
Wu, Qiang
Yayla-Kullu, Hesna Muge
Ye, Pengfei
Zhao, Hao
Dmitri Markovitch

Dmitri Markovitch

Assistant Professor


  • New Product Development
  • Marketing-Finance Interface
  • Managerial Decision Making under Uncertainty

Areas of Instruction

  • Marketing Principles


  • Ph.D., Marketing, New York University
  • M. Phil., Marketing, New York University
  • M.B.A., Southwestern Oklahoma State University
  • B.A., Applied Linguistics, Minsk State Linguistic University, Minsk, Belarus

Research & Publications

Professor Markovitch joined Rensselaer in August of 2008 after three-and-a-half years on the faculty of HEC-Paris, where he taught undergraduate and MBA courses. Dr. Markovitch’s research interests are in three substantive areas.  His primary research focus is on new product strategies and performance.  His most recent research projects in this area include the impact of managers’ cognitive biases on new product outcomes, the firm performance impact of innovation incubation capability, and new product strategies and performance in the movie industry.  Dr. Markovitch’s second area of research includes various issues at the interface of marketing and finance.  In particular, he investigates the impact of marketing decisions on firm market value and stock returns as a feedback mechanism for marketing decisions. His third research stream involves managerial decision making under uncertainty, including cognitive biases, search and information use.

Selected Publications

  • Markovitch, D. G., G. C. O’Connor, & P. Harper. Beyond invention: The additive impact of incubation capabilities on firm value. Forthcoming in R&D Management.
  • “Exploring the small movie profitability puzzle." Huang, D., D. G. Markovitch, & A. Strijnev. 2015. Marketing Letters, 26 (1): 43-55. DOI: 10.1007/s11002-013-9266-x.
  • “Behavioral reasons for new product failure: Does overconfidence induce over-forecasts?“ Markovitch, D. G., J. H. Steckel, A. Michaut,  D. Philip, & W. Tracy. 2014. Forthcoming in the Journal of Product Innovation Management. DOI: 10.1111/jpim.12252.
  • “Escalation of commitment in entrepreneurship-minded groups.” Markovitch, D. G., D. Huang, L. Peters, B. V. Phani, D. Philip, & W. Tracy. 2014. International Journal of Entrepreneurial Behaviour & Research, 20 (4): 302-323.
  • "Do Initial Stock Price Reactions Provide a Good Measurement Stick for Marketing Strategies? The case of new product introductions in the US."  Markovitch, D. G. & J. H. Steckel. 2012. European Journal of Marketing, 46 (3): 406-421.
  • "Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival." Markovitch, D.G. & P.N. Golder. 2008. Marketing Science, 27 (4): 717-729.
  • Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry." Markovitch, D.G., J.H. Steckel & B. Yeung. 2005. Management Science, 51 (10): 1467-1480.

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