Yingda Lu

Assistant Professor

luy6@rpi.edu
518-276-2768

Areas

• Social Media
• Internet Marketing

Areas of Instruction

• Management of Information Systems
• Marketing Analytics

Education

• Ph.D., Carnegie Mellon University
• M.A. in Economics, University of Virginia
• B.E. in Computer Science, Zhejiang University, China

Research & Publications

Dr. Lu's research interests focus on understanding the mechanism of individual behavior on social media platforms. He is also interested in policy implications which help improve the design of these platforms. His research has been accepted for publication on Management Science.