Writing to the World Wide Web
Quiz 3

This 20-point quiz is collaborative, meaning you can work with others in the class to complete it. In addition, you can use any resources at your disposal (the Web itself, your book, email, etc.) to come up with your answers.

Instructions: Complete your quiz via email to me (huntk). In the "Subject" line, write "your name: Quiz 3". Also, keep a copy for yourself by including your userID in the "CC:" line.

  1. In chapter four (about Information Design) in Designing Business, Clemont Mok talks about information arts as the "thoughtful arrangement of data." He then describes a book as a highly-evolved information art form. Briefly explain what he means by this, and explain why it is that there is no (at least not yet) digital equivalent to the book as an information art form. (2 points)

  2. Describe Mok's process of "information mapping" and how it relates to information design. (2 points)

  3. Briefly describe the seven organization models that Mok discusses, and how the computing media affects these models. (2 points)

  4. In her article (on the Web) Karen McGrane Chauss discusses the use of color. List three ways that Chauss mentions for using color effectively on the Web. (2 points)

  5. In the same article, she discusses the use of images. Discuss three cautions Chauss has about using images (icons, etc.). (2 points)

  6. In the same article, discuss what she means by a "user analysis." (2 points)

    Note: If you are unable to locate the information to answer any of questions 4-6, then write a brief critique of how the website where the article is located is designed.

  7. In class on February 12th, we looked at graphics. What was the main point I was trying to convey about the rhetorical value of graphics? (2 points)

  8. Again on February 12th, we discussed five websites in class. Briefly describe the critiques that I or anyone else in class had about the effectiveness or use of graphics on any of these sites. (2 points)

  9. Today (February 26th) we talked about cognitive processing of graphics. What is meant by the figure-ground relationship when we talk about processing visual information? (2 points)

  10. Again today, we talked about parallel versus sequential processing. What's this all about, and how does it apply to graphics on your web pages? (2 points)

Bonus: What was my point about how the symbols of an umbrella, bridge, and lantern in Nepal relate to graphics in web design? (2 points)

Brownie Point Bonus: Describe an effective or ineffective website you've seen using the cognitive processing concepts we talked about today.


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