Writing to the World Wide Web
February 12th Recap:
Thinking About Graphics

We shifted our focus from the rhetorical use of language to the rhetorical use of graphics. That is, we began looking at how image files, icons, navigation bars, backgrounds and colors are used to appeal to the knowledge, values, and beliefs of the audiences for which the web site is designed. When you look at a web site, I encourage you to ask yourself questions:

In summary, by asking yourself these questions, I hope you get a sense of my main point: the use of graphics is governed by cultural knowledge and cognitive factors. We discuss cognition and the use of graphics on February 26th.


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