Writing to the World Wide
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Personal Website Creation
Due: Wednesday, March 19th at 5 p.m.
Total Points: 100
For this assignment you have four options, listed below. Choose one of them. Note that each
option includes two parts:
I will be evaluating your page creation/revision based on the rationale and explanation you
provide. Here are your options:
- the page creation/revision work itself,
- a rationale and explanation (composed as a Web page) of
the work (similar to your web critique; based on the checklist below).
Create a personal website from scratch. Provide a rationale for your design, based on the checklist below
(which is similar to the checklist you used when doing your web critique assigment). I'm expecting that
you'll probably at mininum create one main page, and two or three other pages linked to this page. What
do I mean by "personal website?" Well, it depends on your audience. Think of your interests, passions, etc.
and how you can convey those to a specific Web community that shares in those interests. You might
create a list of resources for people who drive a Plymouth Neon, or express your opinions on sexism in
AOL chatrooms, or use the page to promote your shareware Java applets to others who may want to use
- Revise your current homepage(s) based on the issues we've discussed in class. If you choose this
save your current page(s) before you start so that you provide me with a "before and after"
comparison. As part of this assignment, you will provide an evaluation of your original page, based on the
checklist which follows below. You'll also explain how you revised your page based on this evaluation.
- Similar to the above assignment (again, start by saving your original webpage(s)), revise
your current page(s) for an entirely different audience.
For example, if your page is designed for an audience of your peers (college students in their early 20s)
revise the content and design to appeal to your 70-year-old grandparents who have just gotten an
America Online account. Again, provide me with a rationale and evaluation of your revised page, based on the
- Revise the initial page of any other site you find on the Web, again based on the issues we've discussed
in class. For example, you might want to revise the page you chose to critique in the first assignment. Again,
as part of the assignment, you'll provide an evaluation of the original page. You'll also explain how you
your page based on this evaluation.
Website Explanation and Rationale Checklist
Based on the above checklist, compose your evaluation and rationale as a Web page. In your evaluation,
establishing links to the examples of how language, graphics, etc., are used on your pages. Email me the URL for both the rationale and the website by Friday, March 7th at 5 p.m.
- Using as a guide the rhetorical principles we're discussing in class -- considerations of the audience's
how appeals of ethos, pathos, and logos mesh with these values -- as well
as anything you've read so far that might help you out,
describe how you've created or revised your site to serve its purpose. Use the following checklist as a guide
for completing your
- Describe who you think the intended audience is for your page. Be specific -- think of the age, gender,
income level, education level, occupation, hobbies, etc. Think of their experience using computers, the
Web, etc. Think of demands on their time. What are you basing your assumptions of the
characteristics of the audience on? What sort of values or beliefs would this audience hold in common?
Could there be more than one intended audience, or perhaps a secondary
audience? Could the needs or values of the audiences come into conflict?
- What is the purpose of the page? Entertainment? Promotion of a product or service? Self-promotion or
self-publishing? Information provision? Self-gratification? Etc. Provide a rationale for why your audience
would be interested or served by this purpose.
- What specifically have you done to meet the needs of your intended audience? Look for and provide
numerous and specific uses of language (specific words, phrases, or descriptions), uses of graphics (colors,
photographs, line art, icons, bullets, background patterns,
etc.) and overall structure (the overall structure of how the pages are linked together, the cues that are
provided for helping users navigate the site, etc.). Describe how each of these elements (language, graphics,
and structure) establishes a character (ethos), or makes an emotional appeal (pathos), or
conveys a systematic structure of thinking (logos)? Does the site include multiple appeals using
multiple elements (language, graphics, structure).
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Created 1.12.97. Modified firstname.lastname@example.org