Writing to the World Wide Web
February 10th Recap: Quiz and Introduction to Web Graphics

We began with the second quiz. You can check your answers by looking at a discussion of the answers I've written up. If you have any questions about any of the answers you gave, and my evaluation of them, by all means talk to me.

We briefly talked about the rhetorical appeals of ethos, pathos, and logos. These are terms that I think are useful as tools for thinking about conveying the message in your writing and through the design of graphics on your website. We've already talked a lot about ethos, which is similar to what Clemont Mok is calling "identity design" in his book. This refers to various ways of establishing a sense of character. Think of the Car Talk guys, and how you got a sense of their presence on the radio just by reading the text on their website. Pathos is an appeal based on emotion - think of Sally Struthers on her "Save the Children" commercials, in which she shows clips of malnourished, unkempt children. Logos is an appeal based on logic. When applied to the Web, I think of a logical appeal as encompassing the way you structure information and link it together. One page must follow another in a progression that makes sense to your readers. You might have other ideas about how any of these concepts apply to Web writing and design.

In closing, I mentioned that you might want to familiarize yourself with some of the sites on the Web where you can get graphics, icons, buttons, etc. A word of caution though. Rather than go there and pick a bunch of "cool looking" graphics to put on your own pages, think about what each of them conveys, and what sort of purpose they would be serving if included in your web designs. This conscious consideration of graphics is what we'll be talking about in the next few classes.

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