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  Why Not Change the World?



New series of ads highlights outstanding Rensselaer faculty

Rensselaer will again bring the Institute’s accomplishments in research and pedagogy to national attention with the second phase of its award-winning “Why Not Change the World?” advertising campaign. A new series of ads in The Washington Post and The Wall Street Journal will extend the message about Rensselaer faculty achievements to an even larger audience   

Look for the ads in The Washington Post on alternating Sundays and Mondays, and in the East Coast and Northern California editions of The Wall Street Journal in the Marketplace section on Mondays through the end of June. The new ads build on the Institute’s first-ever national advertising campaign, launched at this time last year in national magazines and on cable news networks in selected key markets (see March 1999 Rensselaer magazine). A year later the feedback on the campaign has been very positive. Alumni were pleased to see that we were telling the world of Rensselaer’s compelling achievements in research and pedagogy. And students and faculty across campus have embraced the “Why Not Change the World?” theme. The campaign earned awards and received recognition in numerous publications.   

“These are exciting and dynamic times at Rensselaer,” says David Haviland, interim vice president of institute advancement. “This campaign gives us a powerful way of communicating the quality of research and education at the Institute.”   To learn more about the campaign, check out the “Why Not Change the World?” Web site at WNCTW.


Rensselaer Alumni Magazine On-Line