MGMT-4470

Marketing Research

A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus “client” is a key part of the final grade. Prerequisites: DSES-2010 or equivalent and MGMT-4430. Spring term annually.

4 credit hours