MGMT-4460

Consumer Behavior and Product Design

This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design. Prerequisites: MGMT-4430 or permission of the instructor. Spring term annually.

4 credit hours