MGMT-4430

Marketing Principles

Consumer demand analysis: development of static demand relations, fluctuations in demand, attitudes and motivation; the purchase decision, innovation, fashion, and social organization and communications as factors in demand. Industrial demand derived from production functions; input-output analysis derived from capital flows and investment decisions. Application to market research and sales forecasting; elementary study of market structure; adaptive behavior of the firm; pricing, product development, and promotion decisions. Case analysis is employed. Fall and spring terms annually.

4 credit hours