ENGR-4100

Business Issues for Engineers and Scientists

Investigates business-related considerations in successfully commercializing new technology in a new venture or within an existing enterprise: market and customer analysis, beating the competition, planning and managing for profitability, high-tech marketing and sales, and business partnerships and acquisitions. Not a general management course; focuses explicitly on what is relevant for engineers and scientists working in a commercial environment. For junior/senior undergraduate students. Fall term annually.

4 credit hours