Inside Rensselaer
Volume 6, No. 15, October 12, 2012
Mark Century

Gina O’Connor, associate dean and professor at the Lally School and director of the Severino Center forTechnological Entrepreneurship, welcomed guests atthe start of the panel event.

Entrepreneur Breakfast
Gina O’Connor, associate dean and professor at the Lally School and director of the Severino Center for Technological Entrepreneurship, welcomed guests at the start of the panel event.

Severino Center Hosts Entrepreneurs’ Breakfast Series

On Sept. 19, a panel of local entrepreneurial experts who help young companies develop and execute their marketing strategy shared their experience and strategies at the kickoff of the Entrepreneurs’ Breakfast Group series at the Century House in Latham.

Fifty Rensselaer student entrepreneurs and 47 community business members attended the first event, titled “Marketing for Startups.” Three local entrepreneurs and marketing experts discussed marketing strategy, approach, and tactics for startups and small businesses.

The panel members and local entrepreneurs included: Susan Bardack, founder/CEO, Buzz Media Solutions; Dave Borland, principal and chief marketing officer, Burst Marketing; and Peter Dean, president, RenderTribe.

The Entrepreneurs’ Breakfast Group is a Rensselaer-community collaborative sponsored by the Severino Center for Technological Entrepreneurship in the Lally School of Management and Technology.

The group serves as a nexus for the young innovators and researchers at Rensselaer to engage with business leaders and seasoned entrepreneurs to exchange ideas, discuss emerging research, and stay informed of current strategic and global trends. The events also provide an informal forum for business exchanges.

The next group meeting will be held on Wednesday, Nov. 14. For more information and to register, go to


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Inside Rensselaer
Volume 6, Number 15, October 12, 2012
©2012 Rensselaer Polytechnic Institute
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