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* David Rainey Authors Book on  Enterprise-Wide Strategic Management

David Rainey Authors Book on
Enterprise-Wide Strategic Management

David Rainey (’77 M.S. Engineering Science, ’81 M.S. Management, ’93 Ph.D. Urban and Environmental Studies), clinical professor in the Hartford Department of the Lally School of Management & Technology, has written the book Enterprise-Wide Strategic Management: Achieving Sustainable Success through Leadership, Strategies, and Value Creation, published by Cambridge University Press. The book shows how business leaders can take better advantage of their opportunities by taking a broader perspective of the world in which they operate.

In today’s highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past.

Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders to create long-term success. Including numerous case studies featuring global corporations and small- and medium-sized enterprises (SMEs), the book provides guidance and support in formulating, developing, and implementing business strategies and action plans. It also includes advice on how to develop and deploy strategic management systems, management constructs, and organizational structures. This gives executives, strategic leaders, professionals, and practitioners the tools they need to create value and achieve sustainable success.

According to Rainey, “Sustainable success depends on strategic positions, solutions, systems, and relationships that are comprehensive and interconnected — those that provide extraordinary value. It is enhanced when the systems, solutions, and relationships are difficult for others to duplicate. As the basis for the solution moves from products and processes to systems, structures, and relationships, the solutions become more holistic and integrated, thus fully articulated; competitors and others have to follow suit if they wish to stay in the game.”

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Inside Rensselaer
Volume 4, Number 6, April 2, 2010
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