Inside Rensselaer
* Rensselaer Honored by CASE
Rensselaer Honored by CASE
CASE (Council for Advancement and Support of Education) District II has selected several Rensselaer programs and people as winners and honorees in the 2008 Accolades Awards program. The awards celebrate outstanding individual contributions to education through volunteer leadership and professional achievement. Outstanding achievement in communications and marketing are also recognized. The awards were given Jan. 28 at the 2008 CASE District II Conference in San Juan, Puerto Rico.

CASE Gold Medals were awarded to Rensselaer in the categories “Best Practices for Alumni Relations” for the “Where’s Alby?” interactive Web game, and in the category “Annual or Institutional Reports” for the 2006 President’s Report, “Rising to the Challenge.” The 2006 President’s Report also received a Silver award in the category “Visual Design in Print.”

Joyce Kelly Martin, senior administrative coordinator in alumni relations, was selected by CASE as the recipient of the Quarter Century Award for 2008, in recognition of her longstanding service to Institute Advancement, Alumni Relations, and Rensselaer.

Martin celebrated her 30th anniversary at Rensselaer on July 5, 2007.

The “Where’s Alby?” interactive Web game, created by Ellen Johnston, Norm Ainslie, Bethany Beaudoin, and Becky Schling, tracks unofficial campus mascot Alby, the white albino squirrel, as he travels across campus. “The game was designed as part of our effort to engage young alumni and it was extremely successful. The e-mail invitation had an unprecedented 27 percent click-through rate,” said Jeff Schanz, assistant vice president for alumni
relations. “The game updated alumni on what’s new at Rensselaer and we received over 230 updated e-mail addresses in one month, more than double the normal rate.”

The 2006 President’s Report focuses on the many achievements and milestones of the previous year, and chronicles the Institute’s accomplishments toward the goals of The Rensselaer Plan under the leadership of President Shirley Ann Jackson. The report is designed by an outside design firm under the management of Strategic Communications and External Relations. The 2005 President’s Report was honored by District II in 2007 with a Silver Award in the same category.

Rensselaer has been recognized a number of times by CASE in recent years, for outstanding work supporting alumni relations and development, student recruitment, and design and photography.

Recent national CASE Circle of Excellence awards include:
Individual Institutional Relations Publications — 2006 (Gold), 2005 (Gold)
Visual Design in Print — 2006 (Bronze), 2005 (Silver)
Student Involvement Programs and Projects — 2005 (Silver)
Advancement Services Programs — 2004 (Gold)
Interactive Multimedia Programs — 2004 (Gold)
Individual Photographs — 2004 (Bronze)
Alumni Relations Programs — 2002 (Seal of Excellence), 2001 (Seal of Excellence, Seal of Excellence)

CASE District II is a regional organization of advancement professionals in the areas of alumni relations, communications, and philanthropy. It is the largest of the eight CASE districts encompassing more than 700 member institutions in the United States and Canada.
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Inside Rensselaer
Volume 2, Number 2, January 31, 2008
©2008 Rensselaer Polytechnic Institute
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