Today’s corporate leaders are increasingly aware that growth and success depend on a company’s ability to tap external sources of innovation. Yet many find it difficult to translate that knowledge into action.
“There’s an enormous gap between awareness and execution,” says Rensselaer’s Satish Nambisan, co-author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World. “Our book is designed to close that gap.”
Published in October 2007 by Wharton School Publishing, The Global Brain is earning praise for a refreshing approach which recognizes that, when it comes to innovation, one size can’t possibly fit all. Instead, The Global Brain presents multiple models that companies can customize to fit their particular circumstances.
“Each company will have its own roadmap,” Nambisan said. “If The Global Brain has one message, it’s to find your own approach the one that is best suited for your context, your industry, and your marketand prepare yourself by identifying and developing the capabilities necessary to execute that approach.”
An associate professor in the Lally School of Management & Technology, Nambisan is known worldwide for his research and insights in innovation management and technology strategy. His co-author, Mohanbir Sawhney, is the McCormick Tribune Professor of Technology and director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. Sawhney is a globally recognized scholar, teacher, consultant, and speaker in strategic marketing, innovation, and e-business.
Nambisan and Sawhney use the term “global brain” to refer to sources of innovation that lie beyond a company’s boundaries: the network of inventors, scientists, researchers, small firms, customers and suppliers both within and outside the United States whose ideas and technologies can spur significant growth. The authors urge companies to move from firm-centric to network-centric innovation. This externally focused approach optimizes the contributions of the global innovation partners and offers the greatest potential for success.
More information on The Global Brain is available at www.theglobalbrain.net.
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