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Cognitive vs Perceptual-Motor Tradeoffs in Interactive Behavior (Cognitive Least-Effort, Rational Analysis)

Overview

Memory can be internal or external - knowledge in-the-world or knowledge in-the-head. Making needed information available in an interface may seem the perfect alternative to relying on error prone memory. However, the rational analysis framework (Anderson, 1990) suggests that least-effort tradeoffs may lead to less than perfect performance even when perfect knowledge in-the-world is readily available. The implications of rational analysis for interactive behavior are investigated in two experiments. In experiment 1 we varied the perceptual-motor effort of accessing knowledge in-the-world as well as the cognitive effort of retrieving items from memory. In experiment 2 we replicate one of the experiment 1 conditions to collect eye movement data. The results suggest that milliseconds matter. Least-effort tradeoffs are adopted even when the absolute difference in effort between a perceptual-motor versus a memory strategy is small, and even when adopting a memory strategy results in a higher error rate and lower performance.

Funded by the National Science Foundation and Air Force Office of Scientific Research

Key publications

Gray, W. D. (2000). The nature and processing of errors in interactive behavior. Cognitive Science, 24(2), 205-248.

Gray, W. D., & Fu, W.-t. (2001). Ignoring perfect knowledge in-the-world for imperfect knowledge in-the-head: Implications of rational analysis for interface design. CHI Letters, 3(1), 112-119. Also in ACM CHI'01 Conference on Human Factors in Computing Systems

Fu, W.-t., & Gray, W. D. (2000). Memory versus Perceptual-Motor Tradeoffs in a Blocks World Task. Twenty-second Annual Conference of the Cognitive Science Society. Hillsdale, NJ: Erlbaum.


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Last changed: 2002-11-16 wdg